【狂賀】2024「德國紅點品牌與傳達設計獎 」:府城匠語 Record of Tainan tradition handicraft
府城匠語 Records of Tainan traditional handicraft\
「走入記憶中的府城,感受技藝中的台南」
台南建城已有四百年歷史,是座有著豐富文化資產、藏有許多百工職人店家的城市。台南職人們擁有好技藝卻因缺乏推廣而不廣為人知,因此我們在此尋找街道巷弄內的職人,以實地走訪台南中西區三十間百工職人店家的方式,記錄他們的故事與技藝。透過一系列單棟職人店家宣傳DM及三十間店家集合精裝書冊來推廣傳統工藝,再搭配AR技術及紀錄片,使人們更身歷其境的走入職人日常,認識台南職人的工藝與精神。
Tainan, with a history of four centuries, is a city rich in cultural heritage and home to numerous artisanal shops. Skilled artisans in Tainan possess remarkable craftsmanship, yet their talents often go unnoticed due to a lack of promotion. Hence, we embarked on a journey to discover these artisans in the streets, conducting on-site visits to thirty artisanal shops, We documented their stories and skills.Through series of promotional brochures for individual artisanal shops and hardcover books, this promotion will be further enhanced by integrating AR technology and documentaries to promotion tradition crafts, offering people an immersive experience into the daily lives of artisans and fostering an understanding of Tainan‘s artisans, their crafts, and their spirits.