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【狂賀】2024「德國紅點品牌與傳達設計獎 」:昆凝香 KUN NING SIANG

昆凝香KUN NING SIANG

「蟲與檀香相互交織,研磨成舒眠身心的暖意。」
由於現代社會人們普遍使用西藥,中藥逐漸沒落,中藥鋪的數量也逐漸減少。因此,我們希望透過這個設計讓大眾認識最原始的昆蟲中藥。
香座造型的整體性作為昆蟲型態的設計應用,擷取翅膀的造型作為主題內容的轉換,加強昆蟲在視覺上的意象,以芳香療法方式表現提高大部分客群的接受度。另外,加入了昆蟲的視覺元素,並結合了中藥材和器具的輔助圖形,現代兼具東方風格的包裝設計,讓中藥以新的型態進入現代市場。
Due to the widespread use of Western medicine by people in modern society, traditional Chinese medicine use has gradually declined, and the number of traditional Chinese medicine shops has also gradually decreased. Therefore, we want to familiarize the public with the most original insect traditional Chinese medicine through this design.
The overall shape of the incense holder, it is used as an insect-form design application. Taking the shape of their wings as a transformation of the theme content, it strengthens the visual image of insects. Aromatherapy is used to improve its acceptance by most customer groups. In addition, visual elements of insects were added and combined with auxiliary graphics of traditional Chinese medicine and equipment. The modern and oriental style packaging design allows Chinese medicine to enter the modern market in a new format.


游紫翔、詹雅琁、黃子妍、周盈甄、陳佳妤、施蓉蓉、洪瑋蕎
指導老師:陳維翰
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